Ysabel Bilbao is an owner and partner at Bilbao & Co., an Idaho based public and government affairs firm. She is an award-winning television news journalist specializing in crime, courts and the legislature. Ysabel served on Idaho’s Public Information Emergency Response team. She is trained in the National Incident Management System by FEMA and the Bureau of Homeland Security.

Ysabel started Bilbao & Co. in 2015 and has more than 20 years of experience in developing messages and disseminating information to inform and educate the public.

Through her extensive experience both on and off the airwaves, Ysabel is an expert in crisis management and message development as well as has an in-depth understanding of how to get ahead of a story.

Ysabel’s communications and grassroots campaigns have helped bring public awareness, outreach, education and engagement to several critical issues in both Idaho and Oregon. She played a key role in successfully stopping a national monument from threatening 2.5 million acres of public land in Oregon, she led the communications efforts in Governor Brad Little’s first gubernatorial campaign, and most recently she guided her comms team in the successful passage of mandatory minimum sentencing for fentanyl traffickers in Idaho.

In 2012 Ysabel was named one the Idaho Business Review’s Accomplished Under 40 and in 2018 she was nominated for Woman of the Year. Ysabel attended Arizona State University where she majored in broadcast journalism as part of the Walter Cronkite School of Journalism and Telecommunications. She also minored in Spanish after attending Euskal Herriko Unibertsitatea (University of the Basque Country) in Bilbao, Spain.

Ysabel is a native of Nampa, Idaho. She is active in the Boise community, the Basque community and has served on the board of directors for several area organizations and non-profits.

Niko Lostra started with Bilbao & Co in 2020. A native Idahoan, he understands the importance of history and traditions of Idahoans. He is dedicated to serving Idaho and enjoys working closely with Idaho’s decision makers. He is full of life, enjoys being around people and helping others.

His first two years of college took him on adventure to Boulder, CO attending school and working for the Universities football team. His work for the football team was in operations and recruiting.

After two years in Boulder, Niko missed Idaho and came back to Boise.  He studied political science and mass media communication at Boise State University. While attending BSU, he was offered a summer time job to work for a funeral home.

Well would you know it, but that summer time job turned into 12 years of working and assisting funeral directors and morticians. This job helped grow and mold the person that Niko has become.

Niko enjoys all sports, spending time with his friends and traveling. Golfing and any warm weather activities he can enjoy in Idaho’s vast landscape bring him lots of joy.